When do we want them? After a statutory period of public consultation
Oh, wait, no. The chant that greeted commuters on the Aldgate gyratory from the couple of thousand who turned out at short notice for the LCC “flashride” protest was:
Blue paint: not enough.
We always knew that Boris Johnson’s splashes of blue paint on big main roads were woefully inadequate and as we pause to mark the latest inevitable fatality to occur on the most lethal of the lot, CS2, the last thing we need is friends who tell us to be less ambitious in what we ask for.
The people who came to protest at Aldgate on Friday did so because they knew it was worth their time to do so: they know that what they are asking for is worth asking for. Worth fighting for. They came to ask for things that will make a real difference. A phase change.
Not marginal gains. Not splashes at the margins that “dance and dodge around motor traffic”. Nobody ever came out on a march with pickets asking for marginal gains.
Marginal gains are not enough.
But, despite decades of failing to motivate anybody with the prospect of marginal gains, marginal gains are what some would still have us campaigning for. Why? Because the cycling lobby is too weak. There aren’t enough cyclists to hold any sway.
It’s always good every now and again to have somebody new butt in, who hasn’t been paying attention, to run through and remind us of all the canards and zombie arguments. Welcome, Guy Chapman:
We can formalise the argument with a formula. The extent to which a cause is worth fighting is dependent on the magnitude of the payoff multiplied by the probability of actually getting your way. And the assumption is that there’s an inverse relationship between the magnitude of what’s being asked for and the chances of actually getting it. So we get fans of small payoff campaigns telling proponents of high payoff campaigns to “be realistic”.
Problem is, I reckon they’ve got their probabilities wrong. And they’ve got them wrong precisely because of the fact that you’ll never get people out on the street chanting for marginal gains. All except a small hardcore of campaigners will look at the payoff, shrug, and ask themselves what’s the point. Seeing nothing in it for ordinary people, the media will ignore it and politicians will dismiss it as a single issue minority pressure group asking for favours.
Whereas, if you get your strategy right, if you ask for something that is ambitious enough to motivate people to fight for it, you will have a much better chance of achieving your goal. If it’s attractive enough and inclusive enough to appeal to more than just the usual few suspects. If it has something to offer them.
The reason why we so often don’t get our strategy right all comes back to that pernicious way of thinking that is at the root of so much that is rotten in this field, and is so excellently demonstrated in the first of those tweets:
That is, the tendency towards the assumption of monomodality. In this case it causes us to think about cyclists’ issues, and ask ourselves what cycling campaigns can do for cyclists. Even when discussing the issue of what it takes to enable more people to make more of their journeys by bicycle — what we can do for people currently excluded from cycling — too many contributors to the discussion are encumbered by this idea that this must be a job for cyclists.
And there aren’t enough cyclists, therefore cyclists can’t achieve much.
Therefore there’s no point in trying.
When actually, the correct conclusion to all this is that if we are ever to achieve anything worthwhile, what we ask for has to appeal beyond cyclists: beyond those few who are happy to put that cringe-inducing cliché “keen cyclist” beside their name; beyond the hardcore who turn up to campaign meetings. Beyond the sort of weirdoes who tell to their bewildered friends that it’s fine if you “take the lane”. It has to actually have something obvious to offer to people.
If you want to motivate and mobilise, your vision needs to make an obvious offer of something worth fighting for. (via Pedestrianise London)
At its finest, Go Dutch does that. It motivates and mobilises people who would just shake their heads in wonderment at the campaigns for marginal gains. It at least brings on board what are usually dismissively filed away under “occasional cyclists” — the third of the population who use their bikes on the very rare occasions when they can do so in a safe environment, but who otherwise leave them languishing in sheds, longing for the opportunity to use them more. It even brings on board a few people who aren’t even occasional cyclists, but who can see the possibilities when they are presented clearly in visualisations like those drawn up for Blackfriars and Parliament Square. Go Dutch motives and mobilises people because it has something to offer them. It gets in the Evening Standard because it’s of interest to ordinary Londoners. And it gets the attention of politicians because it’s for their electorate, not for a minority special interest group.
Marginal gains have nothing to offer to people like m’colleague opposite, who has taken Bikeability and lives on a 20mph street, but who still won’t use her bike for anything other than recreation because to do so in London is far from fun. Marginal gains have nothing to offer to people like my friend Shiv, who, if you even humorously suggest might “take the lane”, will explain that this is a “fucking terrifying” idea. Since they are not cyclists, they are at best going to ignore any campaign to make life marginally easier for cyclists as having nothing to offer them.
Go Dutch does offer something. They can see it making a difference to their lives. That could be for them. They can sign up to that.